Thursday, 29 December 2011

UK Jewellery Awards - Where the Real Stars Shine!


We all adore jewellery. Whether it is gold, silver, diamond, platinum or any other precious metal/stone, beautiful pieces of jewellery make us look beautiful from head to toe! But how many of us appreciate the ones who create gorgeous piece of jewellery that we proudly flaunt?

We read often the innovative creations in jewellery like a ring made out of a whole diamond or shoes studded with sparkling diamonds! However, they deserve much more than just few pleasant words in the newspaper.
The ‘UK Jewellery Awards’ is just doing that! This event is a platform exclusively meant to felicitate the jewellery industry. Every year around the mid, various people belonging to the jewellery industry are awarded and appreciated for their contribution to the retail sector.

They have some amazing categories that cover everyone in the jewellery retail market, right from connoisseurs of jewellery to the new entrants. Catwalk Jewels of the Year, Independent Retailer of the Year, Jewellery Brand of the Year, Jewellery Designer of the Year, E-tailer of the Year, New Designer of the Year are some of the many categories.

They have also announced three new categories for the UK Jewellery Awards, 2012. The new categories are Outstanding Contribution to the Industry, Luxury Watch Brand of the Year and Marketing Campaign of the Year that will further tighten the screws of the completion and will also add more spice to the award show.

The judging process is very fair and independent. The winner goes through intense scrutiny that includes mystery shopping, official editorial visits and independent audit. This process ensures that only the best man (woman) wins!

UK Jewellery Awards is truly an event that celebrates the brain behind the beautiful pieces of jewellery!

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